While working for a street press music magazine that published long form articles on relatively unknown/upcoming artists, I learned quickly how to search for a compelling angle and draw out details that engage the audience. I’m a very adaptable writer who can condense lengthy reports/research and meeting minutes into a simple, reportable format and also transform complex, dry information into more dynamic copy when appropriate. I always balance the tension between keeping the facts accurate while providing them within a framework of a thought-provoking story.

Content and Copy Writing

My first copywriting assignment involved describing a newspaper’s “properties of the week”. I would visit the homes, tour them with the realtor and soak up every detail before writing up an article that appeared in a glossy real estate lift-out magazine. I’ve since adapted my style to suit website landing pages, brochures, and social media sites. I’m well-versed in each step of the publication cycle: creating storyboards, writing articles, sourcing images, placing content for designers, editing and proofing copy, and managing associated vendors. I am a natural at strategizing and seeing the final picture, while keeping abreast of all the smaller details.